In design news, our friends at Sonos, makers of the very greatest wireless speakers around, unveiled their new logo/branding campaign for 2015 which was designed by Bruce Mau. It’s Sonos so we know the general stuff, logo, font type etc but what really makes this logo special is the optical illusion it plays. Scroll up or down (go on, you know you want to), the logo will pulse like a speaker.
According to a recent Quora post the effect is achieved by:
“elements of Bayesian interpretation of perception, illusory motion, Hering illusion, Sigma motion and moiré patterns. This body of work is known as Op Art in the art community.”
Of course it is.
Designer Bruce Mau Design said that, having helped the company launch its original brand back in 2011, last year the company “assessed our initial visual identity and determined that we needed to push harder to signal Sonos’ leadership, relevance and dedication to music experience”.
He added that the new branding can be seen on the new Sonos app and startup screen, and is being used in ads from the New York subway to a Paris exhibition.